The Reign of VERSACE

The Reign of VERSACE

The Reign of VERSACE

By Bhoomi Gupta

Versace, the epitome of luxury. 

Versace was founded by Giovanni Versace, who was a fashion rockstar, in 1978 is now under the leadership of his sister, Donatella Versace. Versace has always been the symbol of glamour, luxury and decadence. 

The Italian brand produces avant-garde, arty and untouchably elegant luxury Made-in-Italy ready-to-wear clothing and accessories. 

The Versace logo is a Medusa head was chosen by the founder himself because Medusa would make people fall in love with her and they couldn’t go back. 

Vogue Editor in Chief Anna Wintour in 1997 said, “He relished media attention and masterminded it, and everybody followed in his footsteps.”

Giovanni Versace had unique eye in fashion, the kind of greatness that hasn’t been seen since. His vision and his designs were all art pieces which includes his most expensive asset, his houses, lathered in his designs. 

The designer was murdered on 15th July, 1997, he was shot twice by a spree killer, Andrew Cunanan on the steps of his Miami Beach mansion as he returned from his morning walk on Ocean Drive. Subsequently, he was pronounced dead at Jackson Memorial Hospital at 9:21 am. 

Donatella Versace

Upon her brother’s death, she inherited 20% of the company and became the brand’s Chief Executive Officer and although the company was sold to Capri Holdings in 2018, she is still involved in major ways. 

She is currently the Creative Director of the Company.

She has designed advertising campaigns for Versace that included Jennifer Lopez, Madonna, Christina Aguilera, Demi Moore and more. She also made Beyonce and January Jones the face of Versace. 

Versace’s Best Work

1. Princess Diana wore many of Giovanni’s designs, including black cocktail dress, worn in 1995 for the Apollo 13 film premiere, chic and sophisticated.

2. Naomi Campbell’s semi sheer evening dress in 1995. Absolutely stunning, and sexy.

3. Liz Hurley’s iconic black safety pin dress. Elegance and innovation at its peak. 

4. Nicole Kidman in an Atelier Versace mermaid gown with Swarovski crystals and invisible hand-painted silk tulle. B-E-A-utiful.

5. Lady Gaga’s 2014 Oscars dress. The figure-hugging, metallic column gown with a lavender sash was a show-stopping affair.

6. Once again, Naomi Campbell picked a Versace cocktail dress for the 2014 Fashion Rocks event. The chic knee-length one-shouldered dress featured a Swarovski crystals-encrusted mesh bodice. Honestly, anything and everything looks beautiful on her. She could be wearing shoulder pads and she’d look amazing as ever

7. Last but 100% not the least. Jennifer Lopez’s iconic ‘Jungle Dress’ for the Grammy’s. This wasn’t a dress, it was movement. 

Versace’s reign continues so far and they sure don’t plan on stopping and we sure don’t plan on not keeping up.