If you are searching for customised email templates which represent your brand aptly, then your wait is over.

But before that, let’s discuss, why is it necessary?

Any average email address holder receives hundreds of advertising emails everyday which they have subscribed. But standing out of those emails is essential for achieving the organisational goals. And there comes the role of the email template.

An expressive format of email when marketing your company can be crucial for its success as an overall structure can relay the message effectively. The aesthetic presentation can hold the attention of the reader, and the main aim of any marketing strategy is to grab that.

Using an email template builder one can get predesigned templates or customise them according to the brand’s image and to match the preferences of target customers.

Here is a list of 5 best email template builders with a detailed discussion of their pros and cons-

1. Pabbly

Email Template Builders &  Email Editors

Pabbly is an email marketing service software which provides multiple services like form building, subscription billing. They have ready-to-use templates and customisable templates which are mobile responsive. They provide excellent email delivery engagement and offer many features which enhance the total experience.

They allow sending bulk email to subscribers and manage the marketing efficiently.

Product Features

● Pabbly assured more than 98%email delivery with their in-built SMTP. They also allow flexibility for using external SMTP servers.

● Pabbly facilitates setting up the entire SMTP according to the brand requirements if it is required. They assist in the whole process and on an average of about 10 minutes is needed for setting the SMTP campaign.

● They provide market automation to all of their customers despite their plans and even if they are availing free services.

● Their email builder helps in designing impactful templates quickly due to the drag and drop feature.

● They have an autoresponder and send automatically to follow up email to non-openers, thus increasing the open rates.

● They can cooperate with multiple SMTP servers and utilise SMTP routing to achieve best inbox deliverability.

Product Pricing

Pabbly has monthly and yearly free or advanced pricing features. The yearly plans have 20% off on the prices.

● A free program to send 12,000 emails for 1100 subscribers.

● A rookie plan for $24 each month for sending emails to 5000 subscribers.

● A pro feature is $41 per month for sending emails to 15,000 subscribers.

● The advanced feature and enterprise feature is available for sending email to subscribers above 100K to more than 1M as the high volume plans require special attention which they provide efficiently.

Pabbly has excellent features and service in the free version even though it has restricted features. The form builder is another attractive part of their software which can be integrated on many third-party servers and ensures more subscriptions. The signup and starting the process of email marketing is also smooth and is guided by pop ups on the screen. It works perfectly on mobile devices. Their services of email marketing save up to 70% costs compared to other services.


2. Sendinblue

Sendinblue is a digital agency which collaborates as a marketing partner for any organisation. They specialise in serving small to medium-sized businesses through email campaigns, SMS campaigns with automation at an affordable budget. They provide professional email marketing services for bulk emails containing the original content.

Email Template Builders &  Email Editors

Product Features

● Sendinblue engages in contact segmentation which optimises the open rates and personalises the relationship between the public and company.

● They have strategic analysis in place, which improves the engagement with the email readers and helps in designing dynamic templates.

● They have many setups suitable for the brand image such as API, SMTP Relay, e-commerce relay.

Product Pricing

The pricing plans are affordable and versatile with the different types of marketers.

● The free plan allows 300 emails every day to unlimited contacts.

● The lite plan has both monthly subscriptions. Rs.1535 per month allows 40,000 emails/month for new establishments.

● The essential plans for growing businesses allowing 60,000 emails/month and provides advanced statistics.

● There are premium and enterprise plans with many exciting features assisting in proper solutions.

Sendinblue has many other features apart from email marketing like Facebook Ads, real-time conversation trackers and analysis of emails sent and customers which makes the marketing campaign more worthwhile. The setup is quite easy to start with, and their response is impressive.


3. SendPulse

Email Template Builders &  Email Editors

SendPulse is a multichannel marketing program which has an adaptive email campaigning platform. They have many templates to choose from and have more than 130 pre-built templates which are free to access. The personalisation of SendPulse is much better than other alternatives.

Product Features

● They have an A/B testing facility which helps in the creation of better responding emails and more interactive campaigns.

● The segmentation feature in their software is perfect for catering requirements of the different target audience as they allow customisation according to the individual receiver.

● They have a very distinct feature of trigger emails which start the chain of emails based on the user’s actions. It improves the relationship between the customer and the brand.

Product Pricing

They have a very different style of pricing the emails and have attractive discounts on monthly and yearly subscriptions.

● They have free services for the first 500 subscribers, and in this plan, the prices increase with the number of subscribers.

● One can avail professional aid in 500 subscribers by paying $5.2/month.

● The pay as you go the website prices plan according to the number of messages sent.

● There is a VIP plan which caters to establishments work more than 1M subscribers and they a lot a personal manager for the same.

SendPulse has many exceptional services other than email campaigning such as web push notifications, SMTPs, chatbots etc. Their email service is compatible wonderfully with mobile devices and has excellent user access levels. They have customised services for unopened emails too which enhances the effectiveness of advertising.


4. Stripoemail

Email Template Builders &  Email Editors

Stripoemail allows the creation of email templates professionally without any HTML skills. They have AMP emails which improve the entire interaction occurring between the customer and the brand. They have a designated demo plan which gives a tour of their email editor, and it features.

Product Features-

● Stripoemail has the email testing tools which helps in seeing the emails firsthand from the receiver’s perspective.

● They have more than 300 predesigned template layouts and also provision for personalising them.

● They have a variety of tools available for the creation of AMP emails with drag and drop features, AMP blocks.

● There is no need for HTML coding as there features help in the entire process with their code validator.

Product Pricing

They have plans for email marketing which is billed by Stipeoemail annually or monthly. The plans are as following:

● The forever free program allows substitution to check the market standards. It allows free access to a template library and even lets you customise the templates.

● The business plan provides customer support and costs $125 yearly and is perfect for small establishments.

● The agency plan is ideal for professional and freelancers. It costs $400 annually and provides a custom domain for emails. It supports an endless number of projects and templates for each of them.

Stripoemail has many templates which are exciting and engaging. The template designing services of Stripoemail are quite good. Their plugin and demo editor is also different and attractive. They also accept the request for template building and create specific template designs to suit your brand’s image and gamer more attention.



Email Template Builders &  Email Editors

Chamaileon helps in designing responsive branded emails with their template email editor. They have many free to use HTML email templates in their library without any need for coding. The professionally created model of emails integrates with an ESP of your choice and facilitates better marketing with its aesthetically designed layouts.

Product Features

Chamaileon has an intuitive HTML email editor which helps in designing responsive and interactive newsletters which are compatible with mobile devices.

● They allow easy organisation email templates in separate folders and helps in easy organisation and space management of images and logos in the email.

● The emails are tried and tested by them to work on different android and apple devices. So no email rendering issues arise due to tests run on Acid and Litmus.

● They have several templates for various special occasions such as holidays and festivities to create a better relationship with the brand and the customer.

Product Pricing

There are various pricing plans for small businesses and team plans. There are many different proceed plans, and the collaboration between multiple people in a team is secure with Chamaileon.

● The free program allows 5 partnerships and provides flexible email builders.

● There are premium and pro plans for different exports per month with prices $20 and $40.

● The pro team and enterprise have customisable plans and seats and are suitable for big enterprises.

Chamaileon is a fully GDPR compliant platform, and there is no need for any technical knowledge of HTML for designing emails. The bulletproof email code generator is pleasing and allows unlimited test emails. The software designs better layouts of emails which appeal to the customers better. The main focus is on designing and providing an interactive arrangement. Chamaileon is a fully GDPR compliant platform, and there is no need for any technical knowledge of HTML for designing emails. The bulletproof email code generator is pleasing and allows unlimited test emails. The software designs better layouts of emails which appeal to the customers better. The main focus is on designing and providing an interactive arrangement.


Email template buildersFree demo basisProminent featureAdvanced facilities
PabblyNumber of emailsEmail marketingSpecial automation
SendinblueNumber of emailsEmail marketingStrategic analysis
SendPulseNumber of subscribersEmail marketingDevoted manager
StripeoemailOnly 1 projectTemplate creationCustomised template designs by professionals 
Chamaileon5 people collaborationTemplate buildingCustomisable and quotations involved


In times when there is increased competition among companies, email marketing and campaigning is quite a decisive factor in determining the company’s performance in the market. So regular emails don’t have the required impact and fulfil the needs of the customers. There is a need for designing and creating better layouts which have the needed impact on the readers and persuade them to associate with the brand. So here was a list of 5 best email template builders which can assist in better and effective creation of the brand image.

2 thoughts on “Top 5 Email Template Builders & Email Editors You Can Use for Free or Paid”
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