Tourism is a major factor that massively contributes to India’s economic growth. The only problem with this sort of revenue generation is that it mostly comes from foreign tourists rather than Indian ones. This issue was brought to the notice of the ministry of tourism and the government has taken a very unique step that promotes indigenous tourism on a large scale. The government of tourism along with the Incredible India initiative launched the ‘Dekho Apna Desh’ Campaign.
What is the ‘Dekho Apna Desh’ Scheme
Under the ‘Dekho Apna Desh’ scheme if an Indian Citizen is able to travel to 15 new locations over the course of a year, then the government refunds all the travel expenses for that particular individual. The main purpose of this campaign is to promote tourism in within the country and generate revenue from one of India’s most unique and distinct sectors.
India is home to a rich variety of culture and heritage and the ministry of tourism has come up with an innovative idea to promote the rich tradition of the country.
How can I Avail the ‘Dekho Apna Desh’ Offer
To make full use of this offer, make sure you follow the subsequent steps:
- Open your browser and visit the pledge.mygov.in website.
- Click on the ‘Dekho Apna Desh’ tab which will take you to the next webpage
- To move on, you will have to click on the ‘Take the Pledge’ button
- The webpage will then ask you for all your basic details, like name, email id, phone number, Date of Birth, city etc.
- After filling in all the details, followed by the language click on the ‘Read Pledge’ option.
- A few pledges will pop up on your screen to ensure that you as a citizen will abide by the rules while visiting new places and keep the sanctity of the place intact.
- You will have to read all the pledges and click on ‘I Pledge’.
- An OTP will be sent to your mobile number and you will have to enter the password to generate the certificate.
- Your certificate will be generated and you can take a download of it.
The process does not end at the registration. Over the course of the next year, you will have to take pictures of yourself in all the new places you visit. The validity and originality of the pictures is extremely necessary. Once you have a collection of these pictures, you will have to upload them on the ministry website and they will verify the legitimacy of the images. After you have taken the pledge and proven your journey to 15 new places, the government will refund all your travel expenses.
Dekho Apna Desh Webinar
The recent events pertaining to the Corona Virus Pandemic that has spread across the world like wildfire has put a major dent in the ‘Dekho Apna Desh’ Campaign. Nevertheless, the Ministry of tourism has come up with a unique method to tackle this situation. Just like various other services across the country, the ‘Dekho Apna Desh’ movement went online on its official website.
The Ministry of Tourism kept has kept the spirit of travel alive in the country with its ‘Dekho Apna Desh’ webinar. The online seminar brings to your computer screens, the rich cultural heritage of unexplored and scenic places across the country. The webinar will include interesting stories about the places and the overall experience is supposed to feel authentic. While no person can experience the exact vibe of the place through a laptop screen, the detail and quality of the webinar gives you quite a clear of idea of the place.
To go on this exciting expedition, one must register for the ‘Dekho Apna Desh’ Webinar on the official website of the Ministry of tourism at least a few days in advance. The webinar will include the stories of experienced guides who know all there is to know about a place.
The first ‘Dekho Apna Desh’ Webinar was conducted on April 18th and the location in focus was the small yet mystical town of Mamallapuram in the state of Tamil Nadu. The webinar talked about the rule of the Pallava Dynasty in the area and took the participants on a virtual tour of the kingdom. The latest technology of the 21st century was used to take tourists back to the rule of Pallavas, 1300 years ago. Th online journey took the viewers through some of the oldest forts and buildings in the city, while the narration explained the historical significance of the place.
Another Webinar conducted by the Ministry of Tourism under the ‘Dekho Apna Desh’ campaign took the participants on a journey to the capital city of India, Delhi. The webinar focused on the importance of the UNESCO world heritage sites, three of them which are situated in Delhi. The virtual tour of the heritage sites in Delhi, comes to show the variety of places the Webinars have to offer.
Keep checking the ‘Dekho Apna Desh’ official website to get updates of the next stimulated journey the campaign has to offer.
The ‘Dekho Apna Desh’ is truly an ingenious way to promote the growth of tourism in the country. More often than naught, Indians prefer to travel abroad, overlooking the splendid beauty within their own country. The ‘Dekho Apna Desh’ initiative has given Indians a lot of reasons to explore the mystic places of their mother land. The Webinar arranged by the Ministry of Tourism shows the resilience of the Indian Government that still strives to help people explore the country from the comfort of their bedroom. Head on to ‘Dekho Apna Desh’ official website and register for the next webinar right away.